ABOUT US

At Data Tale, we help organizations unlock the value of their data responsibly, strategically, and sustainably.

We are a boutique consulting firm with deep expertise in Data Management, Data Governance, Data Protection, and Data & AI Solutions and Implementation, complemented by strong capabilities in Project Management and Change Management. Founded by Peesa Choomsawasdi, a seasoned data and transformation expert, Data Tale brings together tailored consulting, practical frameworks, and hands-on implementation support to help organizations turn strategy into sustainable results.

We help organizations assess their data and AI maturity, uncovering gaps in governance, infrastructure, and capability, and translate the findings into a clear, actionable roadmap. From strategy through execution, we support the end-to-end implementation of data and AI solutions, ensuring they are built on sound governance and designed to deliver lasting business value.

We equip teams with the practical skills and mindsets needed to lead and sustain change, through training that covers Data & AI fundamentals, Digital Transformation, Change Management, and Agile ways of working. These programs build internal capability and accelerate adoption, embedding a culture of continuous improvement long after our engagement ends.

We believe data is more than information, it is a powerful story that drives decisions, innovation, and trust. Our mission is to help clients build the skills, structures, and systems needed to manage and protect data effectively, while fostering a culture of data-driven thinking.

How We Work

At Data Tale, we go beyond traditional consulting. We collaborate with a broad ecosystem of system integrators, software houses, application providers, and data platforms to deliver end-to-end solutions tailored to your environment and goals. Whether you are selecting tools, integrating systems, or implementing governance frameworks, we ensure your data strategy is both technically sound and business-aligned to ensure data monetization can be achieved.

We also believe that people are at the heart of any data and AI journey. That is why we offer custom training programs in data and AI literacy, helping teams at all levels develop the understanding and confidence to work with data effectively.

Our team is based in Thailand, but our network is across Southeast Asia. We partner with consulting firms, Software houses, System integrators and data experts across borders, bringing diverse perspectives and the right capabilities to every engagement.

Whether you are modernizing your data management, strengthening compliance, leading a data-driven transformation or developing AI models and solutions, Data Tale is your trusted guide in turning data into value and into impact.